Graphics Design Fundamentals with Quest DigiTech

In this session, we will continue our exploration of graphic design by focusing on how to source inspiration through resource repositories. We will utilize the Principles of Imitation, Interpretation, and Creativity to replicate a pre-existing design.

In our last session, I discussed resource repositories as a category of graphic design tools. These repositories can serve as valuable sources of inspiration. You can download design elements and explore others' designs to inspire your own work.

Note: As I mentioned previously, it may not be ethical to copy other designs—especially in a professional setting. Even when engaging in imitation and replication, it is good practice to acknowledge and reference your sources.

Pinterest.com is one excellent website for sourcing design inspiration; it can also be used for finding image elements. Additionally, there are many other websites, including Google Images. Some designers share their work and resources on Facebook groups, pages, and timelines.

For the purpose of this exercise, I will use the design from Mikeffect Graphics as our reference: Mikeffect Graphics Design.

Applying the Principles

We will apply the following principles in our analysis:

Principle of Imitation: How well can we replicate the graphics?
Principle of Interpretation: We will first analyze the elements in the design.
Principle of Creativity: Finally, we will create our own version.

While I will conduct this analysis as a human, it is worth noting that AI tools can also assist in this process, although they may lack human insight.

My "Humanly" Analysis of the Design

In the referenced design, there is a prominent brown shoe image that serves as the central focus. Additionally, there are other brown shoes enclosed within a boxed border. Key observations include:

Color Consistency: All shoes are brown, creating a cohesive look.
Background Color: The brown color is replicated in the background of the design.
Interaction with Black: Black elements interact with the brown (likely due to black parts on the shoe, such as the sole and edges).
Use of White: White is also present in the image.
Limited Color Palette: The design effectively limits itself to three colors.
Font Choices: The designer used two types of fonts that are not overly complicated.
Texture in Background: Upon close inspection, there is a texture present in the brown background.
Icons/Logos: Icons for calls and WhatsApp are included.
Inclusion of QR Code: A QR code is also part of the design.

Using AI to Analyse the design

I use the following prompt:

Analyze the graphics flyer to extract and evaluate the graphics and text content, focusing on its clarity, relevance, and effectiveness in conveying the intended message. Examine the visual elements, including color scheme, typography, and layout, to understand how they complement the text and enhance the overall design, design composition, hierarchy, balance and some other design principles. Consider how the imagery interacts with the written content to engage the target audience and assess whether the combination of text and visuals successfully communicates the flyer’s purpose.

here is the output from the AI (Microsoft copilot):

Effectiveness of Text and Visuals

Clarity and Relevance: The text provides clear, concise information relevant to potential buyers. The services offered are clearly listed, and the flyer emphasizes quality, craftsmanship, comfort, and durability—all key selling points for footwear.

Engagement: The blend of imagery and text is well-balanced. The large sandal image immediately grabs attention, while the smaller product images reinforce the variety available. The QR code stands out, encouraging immediate interaction.

Visual Design Elements

Color Scheme: The warm shades of brown and red complement the sandal, suggesting warmth, quality, and comfort.

Typography: The large serif font for "Sorjei" adds elegance and helps the brand name stand out. The sans-serif fonts used for the rest of the text are clean and easy to read.

Layout and Composition: The layout is well-organized with a clear hierarchy. The main sandal image and the brand name at the top command the most attention, followed by the service list and contact info at the bottom. This ensures a logical flow of information.

Balance: The flyer maintains a good balance between the visual elements and text, ensuring that neither dominates the design.

Imagery and Text Interaction

The images of the sandals directly support and emphasize the text, making it easy for potential customers to visualize the products being offered. The combination of visuals and text effectively communicates the flyer’s purpose, promoting "Sorjei" and its high-quality, comfortable footwear. In summary, the flyer is well-designed, engaging, and effective in delivering its message, making it a strong promotional piece for "Sorjei."

Addressing Issues from the Mentorship Session

In the Quest DigiTech mentorship and Internship Programme, one of my mentee post some questions and I will be addressing the questions in the following videos: